Usually hundreds of dollars — often more than a full month of AI answering. The cost of a missed call for a garage door shop isn't just the one job; it's the job plus every future job from that customer, all handed to the next company on the search results page. And here's the part owners forget: the homeowner with a trapped car doesn't leave voicemail. They hang up and dial your competitor.
No invented industry stats — run your own. Say your average repair ticket is $350 (use whatever yours really is). A broken-spring job might be $250–$400; an opener install $400–$600; a full door replacement well past $1,000. Now say you miss five real calls a week — while you're on a ladder, at lunch, after hours. If one in four of those callers would have booked, that's about five lost jobs a month. At $350 a ticket, that's $1,750 a month walking away. Some months more: a storm week or a cold snap can double call volume, and every missed call in those weeks is a peak-value job.
Then add the tail. That lost caller doesn't just buy once — they become someone else's repeat customer for the next opener, the next door, the neighbor referral. Contractors often say a good customer is worth several jobs over a few years. Every miss donates that stream to a competitor.
Against that: Ava answers every call 24/7, captures name, phone, address, and issue, books the service window, and texts you the summary — for $297/month flat. One captured job a month usually covers it.
Stop thinking of missed calls as an annoyance and start treating them as a line item — because they already are one, just invisible. If you spend money on LSA, ads, or wraps to make the phone ring, every unanswered call is paid-for marketing converted into revenue for someone else.
For the full framework — average ticket, close rate, monthly leakage — see how much missed calls cost contractors.
Call the live demo and have Ava call you now — hear exactly what your customers will hear when they call your shop.